How well do you know search engines and the way they work? Most probably, you are like many website owners who know a little about search engines but not really that much. Having a little knowledge about something can sometimes be the same thing as having no knowledge at all, this could very well be true when talking about search engines and their behavior. Having little knowledge with search engine optimization can be the same with having no clue at all about them, that is because your website ranking maybe stuck on the same dead search ranking position regardless to whichever of those 2 options you fall under regarding search engine knowledge.

The following are some of the wrong SEO practices which are responsible for very poor search engine rankings on many websites:

Forgetting to fill up the title tags in the pages

Just think of any book written on a certain topic, you will determine what it's all about by reading at its title and you will determine the topics included in every page inside it through their respective titles as well. You may have a bookshelf at home, if you are a pretty organized individual, then most probably you would like to arrange your books based on their respective subjects. This way you can find a particular book fast every time you go looking for it. You can relate the same idea with search engine pages. Search engines pay extra full attention to your website's title tags. They depend so much on the title tags to have an initial assessment on what your website is really about. So it is very important to put your keywords in your title tags.

Putting more emphasis on web design rather than the content

This could be a vague claim. To explain this on a more precise manner of speaking - when you create websites to impress people, the most probable thing you would make sure of is to make the look and feel of your website as perfect or attractive looking as possible. The tendency is, you hire a good website developer and ask him or her to dress your site with the best looking layouts and sparkling graphical designs possible. The problem starts if your developer knows nothing about SEO and simply follows your request. Although it is possible to gain favor in the eyes of people, you may not get very good feedbacks from search engines as they put more value on the content of your website rather than the design. If your website is heavily loaded with complicated graphics but very little textual content then your website rankings maybe doomed to appear nowhere. Remember, content is king on the internet. So never compromise the way search engines value your website by trying to impress people with your site's fabulous appearance.

Not having a specific target keyword or topic on the site content

"Jack of all traits, master of none". Are you familiar with this statement? Have you ever seen a guy who knows a little bit about everything but then has no real and specific specialty of knowledge? To put more emphasis on this, would you rather go to a person who have general knowledge and opinion about equipments and how they work rather than seeking for an auto mechanic to fix your broken car? Well of course not. The same way goes when writing your website content. If the content of your webpages always talk a little something about almost every topic available out there, then how would you expect the search engines to figure out what exact topic your site is all about, let alone the specific keywords that your site should rank for.