- Low Cost Per Thousand Rate
- Hybrid Opportunities - CPM and CPA
- Accurate information with every enquiry generated
- Reports with each Campaign
Recently, one retailer (over 150 UK outlets) used our email data and increased revenue for its online sales by £1.6 million. There was also a significant uplift in store revenue but this is always difficult to attribute to the digital campaign- however, as long as our clients are seeing growth, we are happy to contribute in our inimitable ways.
Our data base is 23 million strong (third party opt in for direct mail and telemarketing) with 8 million of these opted in for third party emailing programmes plus we have a 2.9 million subscriber base for our email programme ‘ Offers You Might Like’ and 'I Want it Free'.
The extensive data fields allow valuable selections and therefore effective broadcasting.
Our broadcasting system achieves high inbox penetration and we work DIRECTLY and COLLABORATIVELY with the networks in order to meet high SLA’s and ensure the creative used is received in a commercially conducive way by the audience - i.e. to avoid brand fatigue or rejection.
In summary we have three propositions:
1- We can broadcast your offers to our data base
2- We can broadcast your offers to YOUR data base (s)
3- We can broadcast OUR offers to your database and generate incremental income via commissions/ royalties.
We also Offer:
- Help to ensure your creative is ‘web friendly’ and will achieve increased deliverability, open and response rates
- Full report and analysis including information about hard and soft bounces, click thru rates and unsubscribes
- Full support through your campaign from the creative design, market selection, analysis and reporting
- Expert advice to help make your campaigns more cost effective
- The ability to target consumers by profiling your existing database
The Benefits of Email Marketing:
- Quick communication with your client
- Immediate results
- More cost effective than printed marketing
- Measurable results
